Roots in engineering, eyes on growth.

I'm Rusty Sugg. I founded Coppice Digital to give small businesses the kind of technical partner that usually only large companies get to hire.

The name comes from coppicing: cutting growth back to the stump so it regrows straighter and stronger. That's most of the job — fewer tools, fewer moving parts, and a setup the owner can actually maintain.

I work directly with owners on websites, online stores, small apps, and the everyday systems behind them. A handful of clients at a time, deep involvement, no handoff to a junior bench.