Digital systems
built to grow.
I help small businesses get their digital work in order. Like the art of coppicing, I cut back the overgrowth so what's left is simple, sturdy, and ready to grow.
(Work)
Selected Work
Snugglebug
Digital storefront and brand systems for a handcrafted children's toy company.
The Zoo App
Product direction and build for a mobile companion app built around live park experiences.
Crossroads Community Calendar
Digital hub and event platform for a community-run local calendar.
(About)
Two decades of shipping, put to work for small teams.
I'm Rusty Sugg. My background runs across eCommerce, product and project management, marketing, and SEO — the whole path from an idea to a store that sells and a site people actually find.
Small businesses rarely need more tools; they need the right ones, wired together and maintained by someone who understands both the tech and the commercial side.
I take on a handful of clients at a time and stay involved from strategy through launch and beyond.
(Practice areas)
- eCommerce
- Storefronts, catalog, checkout, and the operations behind the order.
- Product management
- Roadmap, scope, and shipping the thing that actually moves the business.
- Project management
- Timelines, vendors, and the follow-through that keeps delivery on track.
- Marketing
- Positioning, campaigns, and lifecycle email that sounds like you.
- SEO
- Technical health, content structure, and steady organic growth.